For years, I carried ideas around like loose change in my pocket. Waiting.
Waiting for the right co-founder. The developer who got it. The budget that could turn a sketch into something real.
I could make it pretty in Figma. But I couldn't make it exist.
Something shifted
Last year, I launched more products than I did in the previous decade.
Not because I got smarter. Not because I learned to code. But because the barrier between "I wonder if this would work" and "let's see if this works" collapsed.
Each time feels like magic because it kind of is.
The magic is this: I can finally have the conversation with the market that I've been rehearsing in my head for years.
Here's what changed
I used to need permission. From a technical co-founder. From investors. From the market.
Now? I need curiosity and a weekend.
My prototype isn't in Figma anymore. It's in the world. With real users. And I find out what works fast.
The hard part was never the building.
It was always the believing. Believing enough to start. Believing enough to ship. Believing enough to learn when it doesn't work and do it again anyway.
So what now?
The bottleneck moved.
It's not in the code anymore. It's in the question I'm asking. The problem I'm solving. The people I'm trying to reach.
Those were always the hard parts. I just couldn't see it clearly because I was too busy wishing I could code.
Which is why I'm doing something this week: I'm making a place where I'll publish all my experiments. The ones that worked. The ones that didn't. The half-baked ideas someone else might play with.
Because if the barrier dropped for me, maybe seeing what's possible helps it drop for you too.
The unfair advantage isn't the tools.
It's that we never needed the permission we were waiting for.
We just needed a way to test if we were right.
Now we have it.